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Every website needs web hosting. As you take the first steps to build your site, you’ll see plenty of hosting providers (like WordPress.com) ready to help you get online.
But what exactly is web hosting, and how do you choose the right provider for your needs? In this post, we’ll break down what web hosting is, what web hosting services do, and the infrastructure that keeps your site up and available.
If you’ve ever encountered data storage issues on your phone or computer, you’re probably aware that digital storage requires physical storage space. Data can be stored directly on your device or an external hard drive, and if you use cloud-based data storage, your data is still stored in the real world in a server center owned by your provider.
To make your website accessible to visitors, your site’s data, including text, photos, and styling, must be stored on a server—a computer built to store, manage, and share data across the internet.
When someone types in your domain, their browser contacts your server, which responds by sending back the files needed to display your website.
Many people don’t understand the difference between domains and web hosting, likely because both domains and web hosting are often referred to as a website’s “home” on the web. However, these are two completely separate (and necessary!) components required to get a website online.
Your unique domain name (like yourgroovydomain.com
)
is what someone needs to type into their browser to get to your
website. But without web hosting, your domain name wouldn’t have
any website content to display. Think of your domain as the address
and your hosting as the house where everything lives.
WordPress.com is a one-stop shop for web hosting and domain names, so you can get both when you sign up with us. You can browse available domain names here.
We dive deeper into the difference between domains and hosting in this guide.
Several components interact to deliver your website to users’ computers, including hardware, software, and defined infrastructure. We’ll briefly cover each of these components below.
Before anyone can visit your website, your website’s content and design need to be stored on a server.
There are different ways to set up servers for different types of websites (which we’ll address in more detail below). Servers can be configured to host multiple websites on a single machine, support a large site with specific security needs, or run several virtual servers at once. How your infrastructure is set up can have a big impact on your site’s speed and reliability.
When someone types your domain name into their browser, their
computer uses the Domain Name System (DNS) to look up the IP
address associated with that domain. DNS acts like a translator,
converting your human-readable web address into the
computer-readable IP address (like 192.0.2.1
) needed
to find and load your website.
The computer then uses this IP address to determine which server to contact to retrieve your website’s data.
Servers must remain online and ready at all times to receive website requests. Once your server receives a secure request for your website, the server processes it and finds the information it needs to send back to the browser.
Authentication and authorization systems on your server verify that incoming requests are legitimate and ensure that sensitive data, like your users’ personal information, remains protected.
Using SSL/TLS encryption, your server delivers the site to your visitor’s computer, ensuring that bad actors can’t intercept or replace your site when data is passed between devices. WordPress.com includes a free SSL certificate with every site, helping you protect your visitors’ connections from day one.
If everything is configured properly, your server will quickly deliver your website to your visitors’ screens.
While individuals can buy and manage their own servers for their websites, it requires a lot of technical know-how.
Before using your server, it must be properly configured for web hosting and secured against threats. Hosting also requires ongoing server maintenance, like installing security patches and software updates and maintaining the physical server and server space.
Even if you have the technical expertise to configure a server, most people mainly outsource (or rent) physical server space from a web hosting company to avoid “downtime,” or time your site is offline.
If your server goes down—for example, during a power outage or if your server experiences a software error—your website can’t be delivered to visitors. If you’ve ever seen a 404 error when accessing a website, the server may be offline.
Unlike individually owned servers, hosting providers offer around-the-clock resources for managing and maintaining physical servers, ensuring someone is always available to respond to server issues. Additionally, most server centers have backup safety features, like secondary power supplies and redundancies that help keep your site online.
When looking for a web hosting provider, you should expect a provider to offer at least 99% uptime to ensure your site is always accessible to visitors.
Not all web hosting providers or server setups are created equal. Below, we’ll briefly explain different web hosting setups and when you might want to use them.
Want to dig deeper into the different types of web hosting? We cover them in more detail in this guide.
Shared hosting is when multiple websites share a single server and resources. Shared hosting is generally a good fit for smaller websites with less traffic, as it is less expensive than a dedicated server. However, if a website on your server experiences a sudden spike in traffic, it could affect your website’s speed.
Shared hosting providers manage the setup and security features for the whole server, so it’s important to ensure you choose a provider with excellent uptime and security.
Virtual private servers (VPS) are the middle ground between shared and dedicated hosting options, both in terms of price and resources. With a VPS, you have a private virtual server environment within a shared server, so you have more control over your setup and don’t risk other sites dipping into your resources.
VPS hosting requires more technical expertise to set up, as a developer needs to configure the virtual server.
Dedicated hosting is when you have a whole server’s resources for your website. This is a good option for large enterprise businesses with a lot of traffic or companies with advanced safety needs, like healthcare companies or financial institutions.
Your server can be configured however you choose for your business, and you will need ongoing support to maintain and update your server.
Cloud hosting is a server setup that stores your website on a distributed network of servers across the globe. While your website is still on shared servers, there is redundancy in case one server experiences downtime or heavy traffic, ensuring your site stays online.
Cloud hosting costs are often lower than dedicated hosting but vary based on your site’s traffic and provider. Many providers charge more as the number of visitors increases.
Read more about the cloud data centers that power our Business and Commerce plans here.
Unmanaged hosting may be cheaper up-front, but requires development and ongoing support for updates and patches. It is generally only recommended for businesses with in-house technical resources who want a more customized server setup.
For most folks looking to get online but not spend all of their time managing their websites, managed web hosting providers like WordPress.com are a great option.
For example, when you host your site with WordPress.com, your site stays fast, secure, and online. We manage infrastructure, updates, backups, and security so you can focus on your content or growing your business, not upkeep.
For most websites just getting online, shared hosting is a good option, as it’s a super affordable way to get started. As your site content, traffic, and budgets grow, you can scale your server resources, moving to a faster and more secure setup like VPS, cloud hosting, or a dedicated server.
One exception is sites with specialized security needs, like websites that collect sensitive user data for healthcare, finance, banking, and ecommerce sites. For added security, a dedicated server may be necessary, even if you don’t have a lot of traffic.
If you choose to build your site with WordPress, the internet’s most popular CMS software, we recommend looking for managed WordPress hosting. These providers are specifically optimized to support and grow WordPress-powered sites.
Managed hosting means you don’t need deep technical knowledge to get online; however, it’s still important to understand what kind of servers your provider uses, as these factors can affect speed, reliability, and security.
For example, WordPress.com offers shared hosting on lower plans while our Business plan and above are powered by WP Cloud, Automattic’s high-performance cloud infrastructure built specifically for WordPress.
Since your provider will configure your server and features, not all web hosting companies are created equally. When evaluating providers, review their uptime, security features, and speed.
WordPress.com is a managed WordPress hosting provider offering comprehensive, reliable hosting for everyone on all plans. With WordPress.com, you get high-quality web hosting at an affordable price that’s:
You now know what it takes to get your website online—and why great hosting makes all the difference.
Get fast, secure, and reliable managed hosting with WordPress.com, and launch your site with confidence.
Get WordPress.com managed hostingRead more https://wordpress.com/blog/2025/04/28/what-is-web-hosting/
Managing multiple WordPress sites can quickly turn into a juggling act. From software updates to plugin maintenance and daily tasks, keeping everything running smoothly takes time, unless you have the right tools.
In this guide, we’ll show you better ways to manage all your sites from one place, whether you’re running your own portfolio or looking after client projects.
It’s often professional web developers and agencies who manage multiple sites; however, it’s not uncommon for individual site owners to have more than one website.
For example, you might have a professional site (such as a freelance portfolio), a blog about a hobby (like food, travel, or fitness), and a site for sharing photos and keeping your friends and family updated on your travels.
Once your friends and family discover you’re good at creating sites, you might even be asked to make a few more for them.
While launching a new site can be relatively quick and painless, keeping them all running smoothly can be time-consuming: logins for the different accounts need to be remembered, domains will renew at different times, downtime needs monitoring, and plugins require updating.
And if the sites are hosted by different companies, managing multiple accounts, accessing various dashboards, keeping track of billing cycles, and adjusting to different levels of support and customer experience will be necessary.
All of the above can quickly lead to overwhelm…but there’s a better way.
If you’ve found yourself responsible for more than one website (professional sites or sites you’ve built for fun), this guide will show you how to manage multiple WordPress sites like a pro.
No matter where your WordPress sites are hosted, you don’t have to juggle them all manually.
There are several benefits to using an effective tool or service for managing multiple sites in one place. You can:
As you’ll see, not all options for managing multiple WordPress sites include the above benefits, but some provide more than others.
When it comes to managing multiple WordPress sites, there are a few different options to consider, including:
If you want to centralize your site management without changing hosts, plugins, and third-party tools are an option. Several plugins and tools aim to help you handle your sites more efficiently, including Jetpack Manage, ManageWP, and InfiniteWP.
They’re available at a range of price points, and once set up, they give you the ability to add multiple sites to a centralized management dashboard.
From there, you can access your sites’ dashboards, update plugins, and manage backups. Some solutions have other helpful features like scanning for malware, monitoring uptime, and generating reports.
While these solutions can be rich in features, the setup process can be time-consuming and complicated for those new to managing multiple WordPress sites. They can also be relatively expensive if you want access to the most advanced or useful features.
Another drawback of these plugins and tools is that they don’t include hosting for your WordPress site—instead, they’re solutions used alongside your hosting package and domain registration provider.
So while these solutions can make it easier to manage your sites, you’re adding another service or product to your workflow.
You can also use the native WordPress Multisite feature to manage multiple WordPress sites.
WordPress Multisite allows you to create a network of WordPress sites, all from a single installation of WordPress. The sites are created and managed from the same WordPress dashboard and share the same file system, database, and server resources.
One benefit of this shared approach is that updates to the WordPress software, themes, and plugins can be carried out once through a single dashboard, rather than on a site-by-site basis.
However, as all of the sites in the network use the same database, keeping them completely separate is challenging.
For example, removing a site from the network, such as transferring it to a client or different owner, wouldn’t be straightforward, as its content is stored in the central database. Keeping site database backups separate wouldn’t be possible either. If the database is damaged, all sites in the network could potentially go offline.
Because all sites in a Multisite network share the same server resources, a traffic spike on one site could slow down the others. Not only that, some WordPress plugins aren’t compatible with Multisite, limiting your options for adding new features to your site.
Multisite isn’t available on WordPress.com, and other hosting providers also have restrictions on its use. If you do want to use Multisite to manage your sites, check whether your hosting provider supports it.
It’s worth checking which site management features your web host provides out of the box or as an add-on.
Sometimes they’ll have a user-friendly dashboard that simplifies managing multiple WordPress sites, plus other tools like bulk plugin management and domain registration.
To take advantage of hosting dashboards and tools, you’ll need to ensure that all your sites are hosted by the same company, usually under the same account. Otherwise, you’ll still be juggling multiple accounts, each with its own ways of doing things.
Furthermore, if you’re purchasing premium plugins, email, or domain registrations for your WordPress sites, you may need to manage those purchases separately. These “extras” can all add up, increasing the number of providers you have to work with when managing your sites.
If that seems overwhelming, you’re in luck because WordPress.com provides a feature-rich and easy-to-use solution.
You can quickly start multiple WordPress sites under one WordPress.com account, and you can manage those sites through the WordPress.com Hosting Dashboard—get there by clicking the blue WordPress.com logo in the top-left corner once you log into your WordPress.com account.
As WordPress.com is a managed host, we handle many of the tasks associated with managing a WordPress website for you, such as WordPress software updates, plugin updates, and security.
You’ll also get a performance-focused hosting environment for each of your sites that uses high-frequency CPUs, global edge caching, a CDN with over 28 international locations, and automatic datacenter failover to keep your site online and accessible. In short, we make sure that your sites are fast, reliable, and secure.
You also get access to premium WordPress themes at no extra cost, priority 24/7 support from experts, and the ability to install plugins and themes on plugin-enabled WordPress.com plans.
If you’re not hosted on WordPress.com, you can easily migrate your sites to take advantage of managing your plugin updates, domains, and emails all from this singular, intuitive dashboard. Otherwise, sites hosted at any host can be managed from the dashboard by connecting them using the Jetpack plugin.
The Hosting Dashboard also lets you schedule plugin updates (for sites hosted on our Business plan or above).
The system will check for plugin updates at your chosen time and day of the week. It will then start the installation if any updates are found. You can create multiple schedules and choose which sites and plugins they apply to.
We always run a health check prior to making any updates, which assesses your site’s stability. As each plugin is updated individually, a health check is performed after each update to see if everything is functioning as expected.
If a health check fails, the system automatically rolls back the update, preventing downtime from breaking changes, and restores the previous version of the plugin. Should that also fail, the WordPress.com support staff will be notified to investigate the issue.
You can also enable email alerts that notify you after a plugin update.
If you’re managing sites that must be online at specific times, such as during business hours, being able to schedule automatic plugin updates outside of these times is very useful. The fact that updates are automatically rolled back if something goes wrong makes this feature even more valuable.
In addition to enabling scheduled plugin updates, you can update plugins across all of your sites through your WordPress.com Hosting Dashboard.
This feature lets you update, activate, and deactivate the plugins on all of your sites from one central location.
Managing all the domains you’ve registered through WordPress.com in one place is another benefit of using the WordPress.com Hosting Dashboard.
WordPress.com is a domain registrar, and thanks to this, we have an intuitive domains area within the Hosting Dashboard where you can purchase, manage, and migrate all of your domains in the same place where you’re managing your sites.
Thanks to this, you have one less service to work with for managing the essential components of your website.
WordPress.com also offers an email service that you can manage independently for each of your sites through the Hosting Dashboard.
In addition to managing the email service through the same account, you can also add a custom, branded email address to your domain.
While the WordPress.com Hosting Dashboard is great for managing multiple sites, Automattic for Agencies is an option for agencies that offers even more tools and features.
Signing up for the free program gives you access to various benefits to help you and your team manage your agency’s sites more efficiently.
Whether WordPress.com hosts those sites or not, you can manage them through the Automattic for Agencies dashboard.
You can view key information directly from the dashboard, including WordPress and PHP versions and statuses for each of your sites.
You can also check the Jetpack VaultPress Backup and Scan statuses for your sites and access those tools directly from the dashboard. Activity logs for each site and detailed stats and uptime information can be found here, too.
If you want to move client sites to the platform, Automattic for Agencies provides free migrations. You can also earn money when migrating sites from specific hosts, with outstanding hosting fees covered until the contract with that host expires.
Another benefit is the ability to generate income by referring Automattic products and services (like WordPress.com hosting) to their clients. Buying products in bulk from the Marketplace and reselling them to clients is another way to earn money through the program.
For example, when recommending WordPress.com hosting to your clients, you can receive a 20% revenue share on the sale of hosting subscriptions for new sites (and renewals of those subscriptions). There are similar opportunities for recommending Jetpack products and WooCommerce-owned extensions.
Another notable feature is the ability to build a cart of products to recommend to a client. The cart could include a hosting plan, premium plugins, and other Automattic products tailored to the client’s project. The cart of items would be packaged into a single, comprehensive invoice for the client, streamlining the payment experience.
Eligible agencies can also join the partner directory referral program that’s used across all Automattic brands, helping them to land more clients.
Automattic for Agencies is worth considering if you want to reduce the admin involved in managing multiple client sites while getting access to many agency-focused features to make your life easier.
Managing multiple WordPress sites doesn’t have to mean juggling countless logins, services, and plugins.
Whether you need an all-in-one solution like WordPress.com’s Hosting Dashboard or more advanced tools and revenue opportunities through Automattic for Agencies, you’ve got powerful options.
The right setup lets you spend less time on maintenance and more time building, growing, and launching new sites.
Manage your sites on WordPress.comRead more https://wordpress.com/blog/2025/04/26/manage-multiple-wordpress-sites/
Behind every successful blog lies one decisive factor: exceptional design.
Design is often the first thing people notice when they land on your blog, and it often shapes their decision to stay, scroll, or bounce.
The more thought you put into designing your blog, the more effortless it is for readers to consume your content, trust your brand, and return for more.
In this guide, we’ll decode everything it takes to design a stellar blog—from core principles and must-have design elements to our best practices. We’ll also dissect real-world examples from Spotify, Qualtrics, and other popular brands to inspire your design strategy.
In an attention economy, good design gives your blog a clear advantage. It can tackle countless distractions and information overload to:
Simply put, good design allows readers to navigate your blog easily and trust your brand. Let’s understand some foundational principles to guide your design decisions.
Further reading: Read why we redesigned our blog and what you can learn from our experience.
Good blog design is more than just aesthetics. You have to deliver a seamless reading experience that helps people find insights and solve their problems.
Follow these four principles to shape your design decisions and create such an experience.
Readability directly impacts how long people stay on your blog and whether they understand your content.
Poor readability—from bad font choices, low contrast, and cramped layouts—can create a jarring experience. Readers have to strain their eyes and spend time re-reading every sentence before they eventually leave.
Instead, prioritize readability in your design with:
Designing for readability removes friction for your readers, helping them grasp your ideas more clearly.
Most people scan content before reading it thoroughly, no matter how well-written your article is. A scannable blog design acknowledges this instead of arguing against it.
Think about it this way: Your readers will likely scan the headings first and jump to interesting sections before making up their mind to read the entire article.
Use some of these design elements to create scannability, such as:
You want to set up natural pathways in your content to accommodate this reading pattern.
Consistency in design can lower the cognitive load for your readers.
When you offer a familiar experience with navigation, typography, and even spacing, readers don’t have to put extra effort into relearning how your blog (or website) works.
Since they’re already accustomed to these design features, they can focus more on your content.
This principle aligns with the “Consistency and Standards” heuristic by Jakob Nielsen, widely known as the father of usability design. He emphasizes that maintaining consistency in your design interface reduces the mental effort required to process information.
As a result, the experience feels more intuitive and comfortable.
Accessibility is at the core of inclusive design. Beyond inclusivity, it also has practical benefits for all types of readers because designs that work for people with disabilities can also reduce friction for all readers.
Here are some ways you can infuse accessibility into your blog design:
Designing for accessibility allows you to accommodate edge cases while presenting a more seamless reading experience for everyone.
Before we dive into our blog design best practices, let’s look at seven elements that contribute to an effective blog design:
These design elements can make your blog more effortless and engaging.
Now that we’ve clued you in on the basics, let’s break down our top tips on how to design a blog.
A well-designed blog combines form and function. We’ve curated these tried-and-tested tips to help you strike the right balance between the two aspects for your blog design.
When evaluating blogging platforms, consider your current needs and future plans. While beginners might prefer a lightweight, no-frills solution, they’ll likely face constraints when their blog grows.
That’s why the ideal platform combines ease of use with room to evolve, which is exactly what you get with WordPress.
WordPress powers over 40% of all websites, and for good reason.
For starters, you get a user-friendly interface to build a blog, whether you’re a complete beginner or someone with technical experience. You can choose from thousands of free themes to get started.
Add plugins to make your blog design more functional while taking care of aspects like SEO, email capture, and appointment bookings.
More importantly, WordPress gives you a robust content management system to publish and handle content proactively, even as you scale your publishing volume. Its intuitive interface and editing tools are fit for users of all skill levels, whether you’re a writer, marketer, or developer.
The best part? Since WordPress is open-source, you’re never locked into a proprietary system that might limit your future options or make it difficult to move your content elsewhere.
When you build on WordPress.com, you can sidestep many maintenance tasks required in self-hosting.
Your WordPress.com plan has maintenance features built into it by default. That means:
With all the backend maintenance taken care of, you have more time to focus on your design and content.
Learn more: Ready to start a new blog? Check out our best advice to set yourself up for long-term success.
Consistent, brand-aligned design makes your content instantly recognizable across multiple touchpoints—whether someone’s seeing it on your site, in an email, or in their social feed.
To create a strong brand identity, you need to define:
With WordPress as your blogging software, you can customize your blog design per your visual identity while maintaining consistency with global styles, which keep your branding intact across all posts.
Build your custom design system by choosing the typography, color scheme, background colors, shadows, and layout.
Define your typography settings with fonts, sizes, colors, line height, and letter spacing. You can also adjust the appearance for different text types, like headings, buttons, and captions.
Set your color palette and customize the colors for different elements, including text, background, links, and more.
Remember to follow accessibility guidelines and check the contrasts when designing your palette.
You can also create reusable blocks for commonly used elements, like lists, call-to-action buttons, and quotes. This is great for making specific blocks look the same across every post or page.
One of the big benefits is that when your blog evolves and needs a rebrand, you can update your global styles, ensuring any updates are automatically applied throughout your entire site.
People who can’t easily navigate your blog get frustrated and leave (unlikely to return). Good, intuitive navigation makes it easy for readers to explore your resources and find what they’re looking for.
Effective blog navigation typically includes:
Look at how we display the core categories and search bar on the WordPress.com blog:
If you’re creating an in-depth content hub, you can generate breadcrumb menus to help readers navigate to other sections of this hub. For example, the Backlinko blog uses these menus for its content hubs.
Once your navigation is set, you want to test the flow with actual users to see if it makes sense to people. Remember to pay attention to mobile navigation since navigating on smaller screens can be challenging.
Visual hierarchy determines what your readers notice first, second, and third on your blog pages.
A consistent and clear hierarchy gives readers a rhythm to consume content effortlessly. It creates structural clarity and helps people process your content. But an inconsistent hierarchy can create friction in the reading experience.
To avoid that, start by building your typographic scale for your blog. It’s a set of font styles and sizes arranged in a logical progression in size and weight for different heading levels.
Here’s an example of a Typographic Scale:
Use color to reinforce this hierarchy. Pick your primary colors for important elements like headers, call-to-action buttons, and key insights, while using secondary colors for non-critical information.
Google’s visual identity guidelines present a great example here. The brand defines its primary, accent, and supporting colors for all assets.
Spacing and alignment also play a crucial role here.
You want constant margin and padding rules for headings, sidebars, and images to direct focus on important content. And maintain consistent alignment for most content, but strategically break it for elements you want to emphasize, like pull quotes or featured content.
This is where WordPress.com themes can do most of the heavy lifting for you. All of our themes follow a clear visual hierarchy to maintain readability and consistency across all screen sizes.
The Memphoria theme, for example, clearly designates a typographic scale for different types of text. It also follows consistent padding between paragraphs and images, while the margins differ for the text and images to focus on the latter.
Start by exploring our collection of themes and pick a design system that resonates with your brand. Once you understand your chosen theme’s existing hierarchy, you can customize it to match your vision.
Mobile-first design is more than just “nice-to-have” for your blog because most of your readers will consume your content on mobile devices.
One approach is to design your blog for the smallest screen first, then work backward to expand your layout for larger displays. This way, you can prioritize what really matters and remove what doesn’t.
Here are a few things to consider when creating an intuitive mobile design:
Besides creating a delightful reading experience, a responsive blog design can also improve your performance in search engines.
Since the majority of website traffic comes from mobile devices, search engines like Google use mobile-first indexing, meaning they crawl your site’s mobile version before the desktop version to determine its rankings.
Further reading: Need help designing the perfect layout for your blog website? Check out these 11 layout examples to make your pick.
Ready to design (or redesign) your blog? Find some inspiration from these real-world examples to fuel your creativity.
Tonal, a home gym equipment brand, features its products and customer stories on its blog.
The design features a detailed yet neat hero section. It includes the cover image, title, blog category, summary, author, publish date, and social sharing buttons.
The single-column layout with plenty of white space makes the content easy to consume. The font is also easy on the eyes, and each paragraph has enough breathing room to prevent visual clutter. Well-placed headings, visuals, and section breaks make the blog scannable.
Consistency is another win. The fonts, image framing, and color palette are uniform throughout the page, creating a polished look.
Key highlights:
Walnut is an interactive demo creation platform. Its blog creatively uses many design elements to create a structured reading experience.
For starters, its single-column layout keeps the reader focused. And a sticky table of contents sidebar makes it easy to jump to any section.
Walnut’s blog design checks several boxes in terms of accessibility. The color contrast between the text and the background is strong. The visuals use a simple, on-brand style, and readers can listen to each blog post, which is a nice accessibility touch.
Key highlights:
Qualtrics is an experiment management SaaS platform. The brand has a massive content ecosystem with a special focus on design.
The blog uses generous white space to improve readability, and its typographic scale for headings, captions, links, and pull quotes makes the content easily skimmable. The design also follows an accessible color palette with a white background, black text, and blue links.
What makes this design unique is a built-in feedback tool where readers can rate the article with a thumbs up or down.
Key highlights:
Spotify’s blog has a clean, neatly spaced layout. The hero section opens with a big cover image, title, and publish date.
The blog reinforces Spotify’s visual identity using the same font and color palette you see in its app. It also follows the brand’s modern and sleek aesthetic.
Scannability is built into the blog layout through visual cues. You’ll see a few breakpoints with images and embedded playlists. While a table of contents could improve navigation further, the current design scores high on accessibility and consistency.
Key highlights:
Great design is a surefire way to build credibility for your blog.
And WordPress makes it a breeze to design the blog of your dreams, ticking all the boxes we covered in this guide. With customizable themes, responsive layouts, and global styling options, you have the flexibility and convenience to bring your creative vision to life.
WordPress.com combines everything you need—hosting, domains, performance, support, and more—into one platform designed to scale with you. Best of all? Maintenance is handled for you, so you can spend less time managing your blog and more time building it.
Blog on WordPress.comRead more https://wordpress.com/blog/2025/04/25/how-to-design-a-blog/
Imagine going to a party and waiting 10 minutes for the host to answer the door. It’s frustrating, annoying, and awkward. You keep wondering if you should just leave.
A slow website is no different. If your site is dragging its feet, not only does it dampen the user experience, but it can also hurt your search rankings. Google loves fast-loading websites, just like all of us.
There’s no denying it: A fast website speed isn’t just “nice to have;” it’s make-or-break. In this article, I’ll share how you can measure and improve the speed of your WordPress site.
The good news is that a dedicated Core Performance team supports the WordPress software and improves your website performance with every update.
That said, there’s always room to make your website even faster. Just because your website loads quickly on your device doesn’t mean it’s optimized for blazing fast speed, especially as you add more content and plugins to your site.
This is why you should test your website’s speed using a free tool like WordPress Page Speed Test. Simply enter your page or post URL to check how fast that page loads on mobile and desktop.
You’ll get a detailed breakdown of your site’s speed with a rating out of 100. You’ll also see a breakdown of the Core Web Vitals that impact your score:
The WordPress Speed Test doesn’t just give you a performance score—it also suggests ways you can improve each score. You can see personalized recommendations for optimizing your website speed for mobile and desktop devices.
The best part? The tool highlights the recommendations that will impact your site’s speed the most. When you click on each recommendation, you’ll see specific information about:
The best way to optimize your WordPress website is to work on these recommendations. After all, they are specifically tailored to your website. That said, you can also execute various best practices to ensure your website doesn’t snooze on the job.
Because WordPress is open source, it gives you a flexible foundation upon which you can build a website. But like any website platform, performance depends on how your site is set up and managed.
Here are nine best practices to help you fine-tune your site for optimal speed:
Your web hosting sets the foundation for your website’s performance. You can have the fanciest theme, lightweight plugins, and all the proper optimizations, but your website will be slow if your hosting is slow.
A good hosting provider takes extra measures to ensure top-notch website performance and offers excellent support. If you are on a shared hosting plan, you share the server resources with various customers. If their website gets a lot of traffic or uses up too much bandwidth, it might slow down your website.
This is why it’s best to pick a WordPress hosting provider like WordPress.com. Sites hosted on WordPress.com are fast, and they come with these speed-boosting features:
When you combine the above capabilities with Jetpack, which is included with all WordPress.com sites, your site is automatically optimized for speed and performance, no extra work required.
Host your site on WordPress.comWhile themes customize the appearance and functionality of your website, they also impact your website’s performance. A bloated theme with large graphics and excessive animations will slow down your website.
View the theme of your choice on desktop and mobile (or use our Speed Test) to check how fast the page elements load. If there’s a lot of lag, consider switching to another theme.
If you use themes in the WordPress.com repository, you don’t need to worry about choosing a speedy theme. All of the themes in the repository are optimized for speed (and there are tens of thousands to choose from!).
If you’re using a theme from a third-party provider, read reviews to ensure you choose one optimized for site speed and one with excellent support.
Large image files can negatively impact the speed of your website because they take longer to load. Compressing your pictures reduces their size without hurting the quality of the visual elements.
You can compress images before uploading them to your site using online compression tools like TinyPNG, and you can install plugins like Smush to optimize your already-uploaded images directly from your WordPress dashboard.
You can also install the Jetpack Boost plugin and enable the Site Accelerator to optimize your images automatically.
If you have a WordPress.com site on a Business or Commerce plan, the Site Accelerator is automatically enabled.
Each plugin adds a bit of weight to your site’s load time. Use only what you need and deactivate the rest.
It’s worthwhile to periodically review the plugins activated on your site and deactivate and delete the ones you no longer use. It’s also a best practice to ensure the plugins you choose are actively maintained and have excellent support.
This is also where using a good hosting provider can come in handy. On WordPress.com, for instance, you don’t have to install separate plugins for security, spam protection, caching, and backups because these functionalities are already taken care of for all sites without needing external plugins
If you’ve been running your WordPress site for a while, chances are you’ve accumulated content and files you no longer need, like old drafts, trashed posts, or spam comments.
Reducing this clutter from your database can improve your website speed. Plugins such as WP Sweep and WP-Optimize can quicken this process. They will comb through your database to find files and content you can delete.
You may also have unused images in your media library, and deleting them can help reduce clutter and improve performance. In that case, something like the Media Cleaner plugin can come in handy.
A content delivery network (CDN) helps your website load faster by distributing copies of your site’s static content (like images, scripts, and stylesheets) to servers worldwide. When someone visits your site, that content is served from the location closest to them, which significantly reduces load times.
If you’re hosting with WordPress.com, good news: a global CDN with 28+ edge locations is already built in. That means faster performance for your visitors, no matter where they are in the world—no extra setup or plugins required.
If you’re not on WordPress.com, you can use a third-party CDN provider like Cloudflare to get similar benefits.
When a new visitor enters your site, each image, element, and piece of text needs to load. Caching saves a version of your site, which reduces load times and speeds up repeat visits. The next time the same visitor views your site, the load time will be much faster because your website pages aren’t rebuilding from scratch.
WordPress.com’s global edge cache makes your site load faster for visitors worldwide by taking advantage of our global network of data centers. Our caching system stores and delivers content from servers closer to your visitors, improving page load speed.
Many hosts charge extra for this kind of edge caching or require integration with a third-party provider. On WordPress.com, global edge caching is included on every plan without any bandwidth restrictions.
W3 Total Cache is a popular caching plugin for WordPress sites if you’re hosted on a non-WordPress.com plan.
External scripts include everything that loads on your website from third-party sites or services, like Google Analytics, YouTube videos, ads, and social media feeds.
If you’re using too many of these scripts, it’ll compromise your site’s performance. Whenever your site needs to load an external script, it must reach out to a third-party server, wait for it to respond, download the file, and then render your page.
A plugin like Autoptimize can help you identify and limit these external scripts wherever possible.
Lazy loading helps your site load faster by only loading images, videos, and other elements when a user scrolls down to see them, rather than all at once when the page first loads. This reduces initial load time and improves performance, especially on pages with lots of media.
Lazy loading is already built into WordPress and supported by most modern browsers. In many cases, it’s enabled by default—no plugin required. WordPress.com goes even further by lazy loading images with Jetpack, helping ensure smooth, fast performance for your visitors.
If you’re managing your own WordPress site and want more control or advanced options (like lazy loading background images or iframes), you can use a plugin like Lazy Load to fine-tune how it works on your site.
Depending on hosting and site setup, WordPress sites are reliable, fast, and secure, but executing the best practices above will ensure you improve your site’s user experience.
Optimizing your WordPress site for better performance is a constant maintenance task, but as your website grows, you want to spend less time doing (and worrying about) the admin work and more time creating.
WordPress.com combines what you need—hosting, domains, ecommerce, performance, and support—into one seamless platform that grows with you.
Get fast WordPress.com hostingRead more https://wordpress.com/blog/2025/04/24/wordpress-performance/
The HTTP Fixtures package for Laravel generates fake JSON responses for external API calls in tests. It simplifies creating mock responses by integrating with Faker to generate realistic test data.
The post Generate HTTP Fixtures from Live API Calls in Laravel appeared first on Laravel News.
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