By the end of 2023, PrestaShop unveiled a new brand identity to strengthen its position, enhance credibility, and build trust. We already announced the new branding for the project, and the PrestaShop back office is one of the last assets to follow this change. The release of PrestaShop 9 provided the perfect opportunity for this update. The rebranding involved significant changes to the PrestaShop back office, focusing on its two themes.

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