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SEARCH ENGINE OPTIMIZATION AS A MARKETING STRATEGY
Search engine optimization[1] (SEO) is a process of organizing search results on a website in a hierarchical order such that the most important results under a certain keyword appear at the top of the page to ensure that individuals visiting the website access that information earliest. Naturally, when looking up for information on a website, individuals have a tendency of viewing any of the top five results as they consider them to be weighty, appealing and more informative in comparison to those that appear later on the page. In marketing, the use of SEO, if efficiently used can be a very effective way of reaching out to consumers and the consequent effect of building a client base.
Search engine optimization is important particularly for starters in any business venture, whether you are from Orlando[2] Florida or Los Angeles[3] California. This is because, it is cheap, readily available, and it is also a strong mode of accessing and creating a wide clientele for one’s business. As an internet marketing strategy, it is concerned with how the search engine works in as far as the target consumer preference and choice of search keyword is concerned. Optimization therefore involves editing the content to suit the needs of an entrepreneur’s target consumers and the use of coding in order to keep it at par with the keyword that those consumers prefer.
This marketing strategy, as such, calls not only for an entrepreneur’s creativity but also for the awareness on current trends, as well as the taste of consumers. A business person using Orlando SEO firm[4] to build a wide, strong and reliable client base is assuredly at an advantage because with proper use, there is connected-ness with social media such as Facebook. When you make the call, just make sure you have the best cell phone plan[5] – because as entrepreneurs we are always looking to save money!
To effectively use this strategy, one needs to track the number of visits on his blog as well as assess the amount of time that the guests spent going through the various pages in his blog. Equipped with the details of the popularity of his or her blogs, an entrepreneur is able to make relevant adjustments on links, locating them at easily accessible points. This helps in creating a relationship with clients, which is very crucial in marketing. It is also prudent to create a fan page on social media such as Facebook and twitter where an entrepreneur is sure to get numerous followings due to the current massive use of such media.
Google[6] is the most effectively designed search engine in reaching a broad range of consumers. Business entrepreneurs using Google as their engine of choice in marketing are assured that they are in a position to reach out to many consumers. This however, will depend on how well they have optimized. If they were to enter the preferred keyword and their business does not appear among the first five results, certainly they are losing on clientele due to less viewing and they need to revise optimization. With the current trend in technology, the use of search engine optimization and the social media as a marketing strategy is crucial to any success-thirsty entrepreneur.
Read more https://jxtended.com/seo-marketing-strategies/
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